A structured, hands-on curriculum designed to build real digital marketing and data analysis skills week by week.
Help learners understand how digital tools drive business growth and empower them to plan, launch, and analyze real marketing campaigns.
What digital marketing is in real life.
How businesses (small and large) use online tools.
Understanding audience and customer behavior.
Basics of SEO and how search engines work.
Hands-on keyword research using free tools.
Understanding search intent and content alignment.
Setting up pages and growing organically.
Planning content and tracking growth.
Platform strengths.
Community management.
Crafting content that guides users through awareness, interest and action.
Storytelling and customer-centered writing.
Repurposing ideas across multiple formats.
Creating posts with strong CTAs.
Building email lists and running campaigns.
Writing effective subject lines and personalized messages.
Segmenting audiences for better engagement.
Measuring what matters: reach, engagement, CTR, conversion.
Comparing organic vs paid results.
Using insights to improve strategy.
Exploring current marketing trends.
Using simple tools (Buffer, Hootsuite, Notion) for scheduling.
Balancing automation with authentic creativity.
Step 1: Create a demo business page.
Step 2: Build a content calendar.
Step 3: Post and track organic content.
Step 4: Write ad copy & simulate ad setup.
Step 5: Present campaign report showing organic + ad performance.
Brand Identity Session: Understand positioning before applying tools.
Post-Course Follow-up: Support session to share progress, challenges, and growth.